Yellow Wood Partners to acquire Elida Beauty from Unilever.

Yellow Wood Partners, a private equity firm, agreed to acquire Elida Beauty, a personal care products company, from Unilever, a consumer goods company. Financial terms were not disclosed. “We are excited to work with the Elida Beauty team to lead these brands into their next phase of growth and expansion. Consumers around the world love these brands as they are an important part of their daily lives. We believe the brands will flourish in the Yellow Wood operating model where our teams will work to build and enhance growth and accessibility,” Tad Yanagi, Yellow Wood Partners Partner.