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Announced

Completed

YouGov completed the acquisition of KnowledgeHound.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

software development

Software

Cross Border

Private

Friendly

Majority

Acquisition

Single Bidder

Completed

Synopsis

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YouGov, the international market research and data analytics group, completed the acquisition of KnowledgeHound, a US based survey data management solution. Financial terms were not disclosed. "YouGov's acquisition of KnowledgeHound represents a significant shift in what the industry should expect from data analytics platforms. By adding KnowledgeHound - a leading search-based survey data analysis solution - to YouGov Crunch - the ultimate tool for granular data analysis - we will make it easier than ever before to get fast, actionable, reliable insights all in one place," Alex McIntosh, YouGov CFO.

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