Announced
Completed
Synopsis
Platinum Equity, a global investment firm, completed the acquisition of Augusta Sportswear Brands, a designer, manufacturer, and marketer of high-performance uniforms, training apparel, and fanwear for teams, coaches, athletes, and fans, and Founder Sport Group, a stock and customizable sportswear brands holder from CCMP Capital Advisors, a private equity firm that focuses on making buyout and growth equity investments. Financial terms were not disclosed. "Youth sports play an important role in society and participation has been shown to provide important psychological and social health benefits. The core market for youth sports apparel and accessories has grown steadily over the past decade, but the ecosystem is highly fragmented and, in many ways, inefficient. We saw the potential to combine two established companies very rapidly and orchestrate a transaction that we believe leverages our unique integration and operational capabilities with the goal of improving those industry dynamics and ultimately bringing to life a better customer experience," Louis Samson, Platinum Equity Co-President.
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