Informa completed the acquisition of a 57% stake in TechTarget for $350m.

Informa, a provider of market insight and market access to the global business technology community, completed the acquisition of a 57% stake in TechTarget, an American company which offers data-driven marketing services to business-to-business technology vendors, for $350m. “Following the definitive agreement between TechTarget and Informa earlier this year, we are delighted to combine our strengths as Informa TechTarget. Our business serves an attractive, dynamic growth market, underpinned by increasing demand for B2B solutions built upon permission-based audiences and first-party data. Informa TechTarget has a unique set of assets, brands and talents that address the go-to-market challenges of today’s B2B technology vendors across their product lifecycle, from R&D to ROI, helping to accelerate time to market and to revenue while delivering long-term value to our shareholders," Gary Nugent, Informa TechTarget CEO.