LiveRamp completed the acquisition of Habu for $200m.

LiveRamp, a data collaboration platform, completed the acquisition of Habu, a data clean room software provider, for $200m. “LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer. Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration,” Scott Howe, LiveRamp CEO.