EQT Ventures, a multi-stage VC fund, led a €15m in a Series A round Packmatic, a digital packaging marketplace and one-stop shop for product companies seeking to optimise their packaging processes, with participation from HV Capital and xDeck. “The packaging market has long been overlooked and underserviced – packaging is integral to supply chains and yet the sourcing process is slow and disjointed, which is especially painful for SMEs. Packmatic’s data-driven platform delivers meaningful cost savings and efficiencies to customers, while helping them to meet their environmental goals. With demand for responsible packaging solutions rising rapidly as businesses race to decarbonise across every stage of the value chain, Packmatic is promoting industry change with a solution that is cost-effective, efficient, and helps companies to reduce their plastic and carbon footprint,” Matthias Geiss, Packmatic Co-Founder and Managing Director.