Multiply Group completed the acquisition of BackLite Media.

Multiply Group, the Abu Dhabi-based holding company, completed the acquisition of BackLite Media, a Digital Out-of-Home (DOOH) advertising company. Financial terms were not disclosed. “The full acquisition of BackLite Media is another strategic milestone in our journey to build an integrated multi-brand media powerhouse. This expansion underpins our commitment to driving shareholder value by creating long-term growth and further strengthening Multiply Media’s valuation as we continue readying the vertical for its eventual listing,” Samia Bouazza, Multiply Group CEO and Managing Director.