Announced
Completed
Financials
Sources
Tags
advertising
Private Equity
United Arab Emirates
media company
Media Agencies
Acquisition
Domestic
Majority
Private
Completed
Friendly
Single Bidder
Synopsis
Multiply Group, the Abu Dhabi-based holding company, completed the acquisition of BackLite Media, a Digital Out-of-Home (DOOH) advertising company. Financial terms were not disclosed. “The full acquisition of BackLite Media is another strategic milestone in our journey to build an integrated multi-brand media powerhouse. This expansion underpins our commitment to driving shareholder value by creating long-term growth and further strengthening Multiply Media’s valuation as we continue readying the vertical for its eventual listing,” Samia Bouazza, Multiply Group CEO and Managing Director.
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