Lytho completed the acquisition of DivvyHQ.

Lytho, a creative operations software company, completed the acquisition of DivvyHQ, a content operations platform for content marketing and communications teams. Financial terms were not disclosed. "Proper planning is an essential part of any successful project. However, planning alone isn't enough - a successful project requires proper diligence, collaboration, and execution. Bringing these two platforms together will help to facilitate a stronger relationship between content and creative teams - from more transparent planning, collaboration, execution, and measurement - that I believe is currently unmatched in the market today," Doug Thede, Lytho CEO.