Collective Audience, an innovator of audience-based performance advertising and media, agreed to acquire BeOp, a Europe-based MarTech and AdTech innovator. Financial terms were not disclosed. "Building on our success in Europe, BeOp is now set to conquer the North American market as an integral part of the Collective Audience platform. Our new strategic partnership and the expected eventual merging of our companies opens up endless opportunities for propelling our technology to new dimensions. We see our combination creating an unprecedented growth opportunity," Louis Prunel BeOp Co-Founder and CEO.