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New Deal


Announced

Completed

Accenture completed the acquisition of The Lumery.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Digital Services

Acquisition

Completed

Single Bidder

Cross Border

Friendly

Australia

MarTech

Majority

Private

Synopsis

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Accenture, a global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, completed the acquisition of The Lumery, a Melbourne-based marketing technology consultancy. Financial terms were not disclosed. "Building compelling customer experiences isn’t going to be solved by technology alone. It also requires creativity, modern ways of working, ever-evolving customer data and most importantly, great people. The Lumery was founded with a clear ambition to be the leading authority in martech – we’ve built a team of skilled professionals and grown successful brands with our mix of marketing and tech expertise. Joining Accenture Song is a monumental step in our journey forward as we scale our expertise globally and, together, help more businesses connect with their customers and drive tangible business outcomes,” Rajan Kumar, The Lumery Co-Founder and CEO.

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