Similarweb to acquire Admetricks.

Similarweb, an American software development and data aggregation company, agreed to acquire Admetricks, a software development firm. Financial terms were not disclosed. “Admetricks’ excellence in display advertising intelligence fits naturally with Similarweb’s strengths, helping customers understand how to refine their media budgets and improve their reach in display advertising among publishers, retail marketplace advertising and digital marketing more broadly,” Or Offer, Similarweb CEO.