General Atlantic completed the acquisition of a minority stake in Plusgrade from Novacap.

General Atlantic, a global growth investor, completed the acquisition of a minority stake in Plusgrade, a company engaged in powering ancillary revenue solutions for the travel industry, from Novacap, a private equity firm. Financial terms were not disclosed. “Ancillary revenue has become a critical driver of financial robustness for travel companies in every sector, and as the global ancillary revenue powerhouse, Plusgrade plays a central role in helping our travel partners create, grow, and enable major new revenue opportunities. We believe we have significant opportunity ahead of us to continue innovating and building out our leading portfolio even further. Our team is deeply grateful to Novacap for their transformative partnership and all the new heights that we achieved together. We are thrilled to welcome General Atlantic as a strategic partner to help us accelerate our mission and vision by leveraging the firm’s deep expertise across travel, software, and technology," Ken Harris, Plusgrade Founder and CEO.