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New Deal


Announced

Completed

OKRP completed the merger with Barkley.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Completed

Single Bidder

Domestic

Majority

United States

Management Consulting

creative idea

Acquisition

Merger

Private

Friendly

Synopsis

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OKRP, a new model, full-service creative advertising agency, completed the merger with Barkley, a full-service independent agency. Financial terms were not disclosed. “In a world where the choice is often ‘big holding company’ or ‘small independent,’ BarkleyOKRP provides an alternative that marries the best of both worlds. We affectionately call it ‘big indie. OKRP has built a creative powerhouse, and Barkley, in addition to its own award-winning creative product, has built a foundation of modern consumer expertise. Combined, BarkleyOKRP clients will receive the very best of strategy and creativity in an agency that has broad capabilities and significant scale,”Jeff King, Barkley CEO.

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