Announced
Completed
Financials
Sources
Tags
Completed
Single Bidder
Domestic
Majority
United States
Management Consulting
creative idea
Acquisition
Merger
Private
Friendly
Synopsis
OKRP, a new model, full-service creative advertising agency, completed the merger with Barkley, a full-service independent agency. Financial terms were not disclosed. “In a world where the choice is often ‘big holding company’ or ‘small independent,’ BarkleyOKRP provides an alternative that marries the best of both worlds. We affectionately call it ‘big indie. OKRP has built a creative powerhouse, and Barkley, in addition to its own award-winning creative product, has built a foundation of modern consumer expertise. Combined, BarkleyOKRP clients will receive the very best of strategy and creativity in an agency that has broad capabilities and significant scale,”Jeff King, Barkley CEO.
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