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Announced

Completed

BetterCloud completed the acquisition of G2 Track from G2.

Synopsis

BetterCloud, a SaaS management platform provider, completed the acquisition of G2 Track from G2, a software marketplace. Financial terms were not disclosed. "CFOs reduced SaaS budgets, vendors and licenses last year and now are focused on sustainable cost containment. Contract negotiations and license reductions deliver one-time savings insufficient for enduring, efficient growth. Most SaaS vendors are introducing AI features to increase price as an offset to license declines. Shortly, AI autonomous agents will disrupt legacy SaaS user and license definitions," Jesse Levin, BetterCloud CEO.

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