Announced
Synopsis
FabFitFun, an offeror of subscription services that allow its members to discover brands and products, agreed to acquire PupBox, a provider of a monthly subscription box designed for a dog's specific needs at each stage of life, from Petco, a pet specialty retailer providing products, services, and advice for pet owners. Financial terms were not disclosed. "FabFitFun is building the world's best shopping club and subscription platform. As part of that strategy, we're thrilled to announce that we've acquired PupBox, a subscription box service for dog owners previously owned by Petco. For the past 12 years, FabFitFun has been a leader in the subscription space, and this opportunity allows us to expand more meaningfully into the pet category. In the coming months, we plan to bring our expertise and unique touch to PupBox's current subscribers, as well as expand reach to our audience with a pet offering on FabFitFun's platform," Daniel Broukhim, FabFitFun Co-CEO.
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