Aditya Birla Fashion and Retail, an Indian fashion retail company headquartered in Mumbai, is set to demerge Aditya Birla Lifestyle Brands. Post-demerger, Aditya Birla Lifestyle Brands will house the Madura business consisting of lifestyle brands (Louis Phillippe, Van Heusen, Allen Solly and Peter England), casual wear brands (American Eagle and Forever 21), sportswear brand (Reebok), and inner wear brand (Van Heusen).