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Announced

Completed

Indo Count completed the acquisition of WAMSUTTA from Beyond.

Synopsis

Indo Count, a global bed linen manufacturer and exporter, completed the acquisition of WAMSUTTA, an international home fashions brand, from Beyond, an ecommerce expert. Financial terms were not disclosed. "Wamsutta – with its 178-year brand heritage – resonates strongly in the marketplace. We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entire new generation to the exceptional quality and luxury of the Wamsutta brand. Our strategic vision is to leverage our operational capabilities to enhance the brand value proposition and fulfill its potential globally. WAMSUTTA’s brand equity, combined with Indo Count's global reach will catapult the brand to new heights and represents a significant milestone towards our expansion strategy," Mohit Jain, Indo Count Executive Vice Chairman.

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