Announced
Financials
Tags
Friendly
Single Bidder
Majority
Food Products
Acquisition
Domestic
Private
United States
nutritional foods
snacking treat
Pending
Synopsis
The Simply Good Foods, a developer, marketer and seller of branded nutritional foods and snacking products, to acquire Only What You Need, a protein shake brand, for $280m. “The acquisition of Only What You Need is strategically compelling as it brings a third, complementary brand to Simply Good Foods and further enhances our presence in the fast-growing RTD shake segment,” Geoff Tanner, Simply Good Foods President and CEO.
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