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The Simply Good Foods completed the acquisition of Only What You Need from GroundForce Capital for $280m.

Synopsis

The Simply Good Foods, a developer, marketer and seller of branded nutritional foods and snacking products, completed the acquisition of Only What You Need, a protein shake brand, from GroundForce Capital, an investment management firm, for $280m. “The acquisition of Only What You Need is strategically compelling as it brings a third, complementary brand to Simply Good Foods and further enhances our presence in the fast-growing RTD shake segment,” Geoff Tanner, Simply Good Foods President and CEO.

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