BarkleyOKRP completed the acquisition of Adlucent from Advantage Solutions.

BarkleyOKRP, a full-service independent marketing firms, completed the acquisition of Adlucent, digital performance marketing agency, from Advantage Solutions, a provider of sales and marketing services to consumer goods manufacturers and retailers. Financial terms were not disclosed. “BarkleyOKRP fills the gap between holding companies and boutique shops, providing the best of both — broad capabilities led by breakthrough strategy and creative. We affectionately call it ‘big indie,’ which perfectly aligns with Adlucent’s competitive advantage in the marketplace. This acquisition of Adlucent supports our strategic vision to scale integrated media capabilities, expand our technology offering, and grow our media and data team to more than 250 experts, driving consumer engagement and ROI for our clients,” Jeff King, BarkleyOKRP CEO.