Apiary Capital-backed MediaSense to acquire media assurance division of PwC.

Apiary Capital-backed MediaSense, a global media advisory company, agreed to acquire media assurance division of PwC, a multinational professional accounting firm. Financial terms were not disclosed. “This is an exciting development for MediaSense and an important step in our ambitious growth plans. The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients. Uniting these two leading businesses under the MediaSense brand will further cement our position as the world’s foremost media advisory business,” Graham Brown, MediaSense CEO.