Alteration Earth, a consultant in London, England, agreed to acquire PRI0R1TY, an artificial intelligence driven, data powered software as a service solution that aims to help businesses at various stages of their journey by creating efficiency through technology, for £12.5m. PRI0R1TY will have multiple product lines in four different verticals: governance, financing, brand management and marketing; each product will be driven by a custom artificial intelligence bot that is built and trained specifically for each customer.