Ad Populum completed the acquisition of Smiffys.

Ad Populum, a company specializing in product development innovation and omnichannel retail solutions, completed the acquisition of Smiffys, a manufacturer and distributor of fancy dress, Halloween, and Carnival costumes and accessories. Financial terms were not disclosed. “Smiffys joins the Ad Populum group of full-service, boots-on-the-ground brands that in this day and age are necessary to properly service our retail partners. Our leading-edge marketing and technological innovation not only provide best-in-class products, but help drive traffic to our partners, creating a truly unique winning offering that is unmatched for consumer demand,” Joel Weinshanker, Ad Populum Founder.