Truelink Capital-backed Ansira completed the acquisition of BrandMuscle and SproutLoud from Northlane Capital Partners.

Truelink Capital-backed Ansira, an independent global marketing services and solutions company, completed the acquisition of BrandMuscle, a channel partner marketing services provider, and SproutLoud, a distributed marketing platform, from Northlane Capital Partners, a private equity firm. Financial terms were not disclosed. "Understanding the swiftly changing market from the new digital-first buyer to the importance of being present before, during, and after customer transactions, to the shift of software and services firms connecting to grow around a core platform, we know that channel partner marketing has found its time. Bringing together the best of Ansira's tech and talent with BrandMuscle and SproutLoud creates a powerful force in ecosystem enablement. Today's acquisitions also expand Ansira's partner network and strengthen our partner marketing and local enablement expertise," Paul Tibbitt, Ansira CEO.