TA Associates-backed Advantive completed the acquisition of Pepperi.

TA Associates-backed Advantive, a software provider for specialty manufacturing and distribution businesses, completed the acquisition of Pepperi, an omnichannel B2B sales platform for wholesalers and distributors. Financial terms were not disclosed. “Until now, Advantive primarily focused on manufacturing and distribution-centric software with an emphasis on ERP, MES and QMS. This acquisition significantly expands feature capabilities into B2B commerce and sales force automation. Now, Advantive can offer a deeper set of solutions that bring manufacturers, distributors and retailers closer together, removing friction in the supply chain,” Kevin Boyce, Advantive CEO.