Publicis Groupe to acquire Influential.

Publicis Groupe, a French multinational advertising and public relations company, agreed to acquire Influential, an influencer marketing company. Financial terms were not disclosed. “I am thrilled for Influential to join Publicis Groupe – the world’s highest performing and most innovative holding company. We look forward to combining our complementary capabilities and technology to deliver unparalleled influencer identification, content creation, amplification, and measurement for our clients – and to defining the next era of influencer marketing together," Ryan Detert, Influential CEO.