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Synopsis
Reddit, a social sharing and aggregation website, completed the acquisition of Memorable AI, a large AI foundation model that allows advertisers to strategize ad creative according to their branding and conversion goals. Financial terms were not disclosed. “Memorable AI has a proven track record for optimizing ad creative to drive the best possible results before advertisers run a single ad. This acquisition allows Reddit to accelerate our work in optimizing, generating, and selecting ad creative to deliver even better results for advertisers. We are thrilled to welcome the Memorable AI team to Reddit,” Jen Wong, Reddit COO.
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