Moët Hennessy and Beyoncé Knowles-Carter to form a joint venture.

Moët Hennessy, a subsidiary of LVMH, and Beyoncé Knowles-Carter agreed to form a joint venture. Financial terms were not disclosed. “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis,” SirDavis Beyoncé Knowles-Carter Founder.