Announced
Synopsis
Circana, an advisor on the complexity of consumer behavior, agreed to acquire NCSolutions, the joint venture between Nielsen and Catalina that improves advertising effectiveness, and Marketing Mix Modeling Business from Nielsen, an information, data and market measurement firm, and Catalina, a company specialising in shopper intelligence and precisely targeted in-store. Financial terms were not disclosed. “We are excited to welcome NCSolutions and Nielsen’s Marketing Mix Modeling business to Circana to expand and enhance our media capabilities for our clients. Both businesses have incredible expertise, solutions, and clients that, when combined with Circana’s data and technology assets, will fuel clients’ growth," Kirk Perry, Circana President and CEO.
Principals
Show Details & Financials
Did you work on this deal?
Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.
Sort
By continuing, you agree to our Terms & Conditions and our Data Privacy Policy
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.