VerSe Innovation completed the acquisition of a majority stake in Valueleaf Group.

VerSe Innovation, a technology platform that delivers personalised content to users based on their preferences, completed the acquisition of a majority stake in Valueleaf Group, an Indian digital advertising company. Financial terms were not disclosed. “What we found with Valueleaf is that they were very strong in four core verticals: gaming, online commerce, banking and financial services, and digital-native brands, which are largely the four verticals that spend 80% of all their ad dollars on performance marketing. That was an added benefit that came to the table. In addition to India, Valueleaf also serves customers in the US and UAE," Umang Bedi, VerSe Co-Founder.