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Announced

Completed

Outside Interactive completed the acquisition of MapMyFitness from Under Armour.

Synopsis

Outside Interactive, a creator of outdoor content, services, events, and experiences, completed the acquisition of MapMyFitness, a fitness tracking application, from Under Armour, a sportswear company. Financial terms were not disclosed. "As the original co-founder of MapMyFitness, I am excited about bringing the MapMy community into the Outside network to enhance the value of our platform for our users and paid members. I believe that by continually adding high-value services to the Outside platform, consumers win, and ultimately, we achieve our mission of getting more people outside daily," Robin Thurston, Outside Founder and CEO.

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