Inovia led a $30m Series B round in Motion.

Inovia, a venture capital firm, led a $30m Series B round in Motion, a creative analytics and research platform, with participation from Threshold Ventures, Headline, Abstract Ventures, and Sugar Capital. "Motion's customers are the best-of-the-best in paid social and the creative strategist is at the core of their workflow. Our goal is to make the creative strategist role more approachable for everyone by building the tools they need to ship more winning ads," Reza Khadjavi, Motion CEO.