Announced
Synopsis
Optimizely, a digital experience platform provider, agreed to acquire NetSpring, a warehouse native analytics platform. Financial terms were not disclosed. "Optimizely has always acquired best-in-class companies to bring simplicity to its martech stack and serve its mission to make the lives of marketers better. NetSpring is no different. It is the best technical solution to address something all marketers want—to be able to tie marketing and experimentation activities to business outcomes. We are excited to have Vijay and his team join Optimizely as we continue to build the most exciting martech company in the market today," Alex Atzberger, Optimizely CEO.
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