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Synopsis
Zeta Global, an American marketing technology company, completed the acquisition of LiveIntent, a provider of people-based marketing, with proprietary technology powering mobile-centric experiences and first-party identity solutions to identify, unlock, engage, and monetize audiences across channels, for $300m. "We are excited to welcome LiveIntent to Team Zeta as we continue to build out our position and sharpen our differentiation in AI-powered marketing," David A. Steinberg, Zeta Global Co-Founder, Chairman, and CEO.
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