ADIA led a $178m Series F round in Purplle.

Abu Dhabi Investment Authority led a $178m Series F round in Purplle, an omnichannel beauty platform, with participation from Premji Invest, Blume Ventures and Sharrp Ventures. “Through the application of data-driven insights and the expansion into underserved markets, we seek to support the company in delivering personalized and accessible beauty solutions tailored to the diverse needs of consumers across India,” Rishabh Mariwala, Sharrp Ventures Founding and Managing Partner.