General Atlantic led a $500m Series E round in Insider.

General Atlantic, a global growth investor, led a $500m Series E round in Insider, an AI-native omnichannel experience and customer engagement platform. “The MarTech industry is benefitting from a secular shift levered to ongoing tailwinds, including the proliferation of data traffic and channels, the growing importance of first-party data, and evolving customer expectations regarding personalized experiences across channels. Insider has successfully positioned itself as a leading and dynamic innovator in the B2B SaaS space and delivers tangible ROI to its customers. We believe the company is well placed to capture a greater share of the $15+bn total addressable market, as businesses race to upgrade their marketing strategies around the world in need of higher marketing efficiency and effectiveness,” Sascha Guenther, General Atlantic Managing Director and Head of DACH.