Viant Technology completed the acquisition of IRIS.TV.

Viant Technology, an AI-powered programmatic advertising company, completed the acquisition of IRIS.TV, a content data platform built for CTV. Financial terms were not disclosed. “The IRIS team has built an outstanding platform that addresses a huge problem in the ecosystem around standardizing content classification in CTV. We are excited to support their mission to enhance the value of premium CTV content in the bidstream. IRIS’s position at the intersection of CTV and the ad tech ecosystem aligns seamlessly with Viant’s vision for the future," Tim Vanderhook, Viant Technology CEO.