Tencent-backed Miniclip to acquire Easybrain from Embracer Group for $1.2bn.

Tencent-backed Miniclip, a Swiss mobile game publisher, agreed to acquire Easybrain, a mobile game developer, from Embracer Group, a Swedish video game and media holding company, for $1.2bn. “We are delighted to welcome Easybrain to Miniclip. We have long admired Easybrain’s ability to build loyal and engaged puzzle game communities. The addition of evergreen franchises like Sudoku.com further reinforces our vision to engage a broad audience of players. Oleg and I have known each other for some time, and we are happy to be able to work together to deliver exceptional experiences for our players. The combination of Miniclip and Easybrain brings us closer to our vision of unleashing the gamer in everyone,” Saad Choudri, Miniclip CEO.