MSQ completed the acquisition of United Digital Group from Equistone.

MSQ Partners, a next generation creative and technology agency group, completed the acquisition of United Digital Group, a customer experience digital agency, from Equistone, a private equity firm. Financial terms were not disclosed. “The acquisition of UDG is a bold and significant move for us as we build our customer experience and tech capabilities across digital experience, digital product, digital transformation and digital commerce to deliver for international and global organisations," Peter Reid, MSQ Global CEO.