General Mills to acquire North American cat feeding and pet treating business from NXMH-backed Whitebridge Pet Brands for $1.45bn.

General Mills, an American multinational manufacturer and marketer of branded processed consumer foods, agreed to acquire North American cat feeding and pet treating business from NXMH-backed Whitebridge Pet Brands, a provider of natural and minimally processed pet foods, complements, treats and supplements, for $1.45bn. “Acquiring the Tiki Pets and Cloud Star portfolio strengthens our commitment in the Pet space. These brands complement our Blue Buffalo portfolio and will help us incrementally grow in Cat feeding and Treats. We’re excited to welcome the North American Whitebridge team to General Mills and to provide pet parents with an expanding portfolio of brands to feed and treat their pets like family,” Jon Nudi, General Mills Group President.