Shamrock Capital completed the investment in DE-YAN.

Shamrock Capital, an investment firm, completed the investment in DE-YAN, an experiential consultancy. Financial terms were not disclosed. "Shamrock has been actively looking for investment opportunities in the experiential marketing space given we believe there are significant tailwinds in the sector. When we met DE-YAN, we were incredibly impressed by the high-quality, innovative strategic work they do for clients that drives tangible results. We also felt they were purpose-built for the future given how they incorporate technology and innovation into everything they do," Megan Wallach, Shamrock Principal.