The Bluebird Group completed the acquisition of Select Brands.

The Bluebird Group, a data-centric omnichannel commerce agency, completed the acquisition of Select Brands, a service agency specializing in full-service business management. Financial terms were not disclosed. “We have spent years carefully developing a team committed to excellence across the entire Kroger ecosystem. We are excited to find a partner like Bluebird, who shares our focus on top talent, data analytics, and a high standard of excellence,” John DeMotte, Select Brands Founder and CEO.