General Atlantic led a $100m Series C round in eyewa.

General Atlantic, a global growth equity firm, led a $100m Series C round in eyewa, an omni-channel eyewear and lenses retailer, with participation from Badwa Capital and Turmeric Capital. "This accomplishment is a testament to the hard work of our team, our strong track record as an omnichannel retailer, and our commitment to challenging convention. The additional capital will allow us to pursue the development of innovative products tailored to our customers, and continue pushing the boundaries of customer experience in our region," Mehdi Oudghiri, eyewa Co-Founder and Co-CEO.