Experian completed the acquisition of Audigent.

Experian, a global data and technology company, completed the acquisition of Audigent, a data activation and identity platform in the advertising industry. Financial terms were not disclosed. "Experian data and identity solutions already underpin much of today's advertising spend. With our acquisition of Audigent, we're bolstering our industry recognized best-in-class data and technology, enabling a better understanding of consumers and driving better outcomes for marketers," Scott Brown, Experian President.