Announced
Completed
Synopsis
AEA Investors, a global private investment firm, completed the acquisition of Huge, an experience design and technology business, from Interpublic, a provider of marketing solutions. Financial terms were not disclosed. "Huge has an outstanding reputation for delivering digital experiences that drive significant long-term value for its clients, and we've been impressed by their strategic and creative strength and are excited about the leverage this brand will bring us in the market. With broader industry exposure and an expanded spectrum of capabilities, together, Huge and Hero Digital will be an experience transformation powerhouse that is well positioned for accelerated growth in an increasingly data-driven and digitally led marketplace. We look forward to supporting the combined team as they seek to execute on the exciting opportunity in this space," Jim Coleman, AEA Operating Partner.
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