Interpublic completed the acquisition of Intelligence Node for $100m.

Interpublic, an American marketing solutions and advertising company, completed the acquisition of Intelligence Node, an eCommerce intelligence platform providing real-time retail analytics solutions, for $100m. "As commerce and retail media continue their rapid convergence, actionable data is paramount to maximizing brand performance. Intelligence Node's robust platform provides the real-time market-wide signals that brands need to optimize retail media campaigns, commerce strategies, and ultimately drive performance in today's highly competitive digital landscape," Philippe Krakowsky, Interpublic CEO.