HubSpot to acquire Frame AI.

HubSpot, a customer platform for scaling businesses, agreed to acquire Frame AI, an AI-powered conversation intelligence platform. Financial terms were not disclosed. “This acquisition is an important step in our mission to help businesses grow better with AI. AI is only as powerful as the data behind it. While structured data has long been the foundation of CRM, unstructured data—like conversations—holds the key to deeper insights into customer sentiment, behavior, and intent. With Frame AI, we can bring these insights into the customer platform to help businesses grow smarter and faster,” Yamini Rangan, HubSpot CEO.