Announced

3i Group to acquire a majority stake in WaterWipes for €145m.

Synopsis

3i Group, a private equity firm, agreed to acquire a majority stake in WaterWipes, a premium wet wipe brand, for €145m. "I’m delighted to be partnering with the team at 3i. They bring deep experience across our value chain, from manufacturing personal care products and scaling premium brands to working closely with leading international offline and online retailers. A big acknowledgement to my 390 WaterWipes colleagues, many of whom have been on this great adventure with me for years, daring to believe that a small startup could successfully challenge the global FMCG giants. Together with 3i we will capture the significant growth opportunities and execute the next phase of our strategy," Edward McCloskey, WaterWipes Founder and Chairman.

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