LoopMe completed the acquisition of Chartboost from Zynga.

LoopMe, a media agency, completed the acquisition of Chartboost, a mobile game in-app programmatic advertising and monetization platform, from Zynga, an American social game developer running social video game services. Financial terms were not disclosed. “We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers. Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will significantly enhance our offering. I’m excited to see the impact this combination will have on results for LoopMe’s brand clients and Chartboost’s app publishers,” Stephen Upstone, LoopMe CEO & Founder.